This is part of the Evian “Roller Babies” advertising campaign, teamed up with Sony Pictures to cross promote the upcoming Amazing Spider-Man movie. It’s just fun and silly and charming, and hits all the right notes. And for the record, we wish we could dance like that.
Sony had contacted Evian and wanted to participate in the Live Young campaign, because they thought it fit the tone of the new Spider-Man movie to a tee. The footage was shot over a two day period in Los Angeles with Swedish director Tomas Skoging, using the same stuntmen that played the real Spider-Man in the feature film, so it looks and feels authentic.
The Amazing Spider-Man 2 opens nation wide in the United States on May 2.
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