Hasbro and Fathom Entertainment will be bringing Transformers: The Movie back to theaters to celebrate its 40th anniversary on an “Apology Tour.”
Hasbro’s Vice President, Global Brand & Franchise Strategy, Action Brands, Alyse D’Antuono, has formally apologized for the defining dark moment in the Transformers franchise when Optimus Prime had been killed off in Transformers: The Movie from 1986. As part of that apology, Hasbro and Fathom Entertainment will be bringing Transformers: The Movie back to theaters to celebrate its 40th anniversary on an “Apology Tour.”
“From the emotional impact of Optimus Prime’s passing to the dynamic storytelling that followed, we recognize just how powerful, and unforgettable, that moment remains,” D’Antuono said. “This anniversary is about honoring the legacy, thanking fans for four decades of loyalty and passion as Hasbro and our partners mark this milestone across entertainment, toys, and …More Than Meets The Eye surprises, with additional anniversary news to follow.”
The Apology Tour
Beginning Sept. 17, The Transformers: The Movie will roll out in theaters across the U.S. with a wide theatrical release through Sept. 21. The movie will be presented in 4K. Select international markets are expected to launch day-and-date with the U.S.
The movie continued the story from the animated television show. Hasbro was trying to clean the slate so they could introduce a new line of toys, so they created new characters to replace the old ones. Little did they realize just how much impact the death of Optimus Prime’s death would have on the fans of the series. Eventually, they had to bring him back for the new generation of the show.
D’Antuono made a statement about the Apology Tour, “For decades, Transformers fans have carried this film with them, which is a testament to its storytelling and lasting cultural impact. Bringing it back to theaters is an opportunity for longtime fans to relive it together, and for new audiences to experience a defining chapter of Transformers history.” Fathom CEO Ray Nutt also stated, “Even 40 years later, this animated feature film remains a defining moment for fans across generations.”
Peter Cullen (Optimus Prime) and Frank Welker (Megatron) returned for the film. The movie’s cast also includes some amazing heavy hitters. Orson Welles lent his voice to Unicron. Judd Nelson was Hot Rod/Rodimus Prime. Leonard Nimoy played Galvatron, Eric Idle was Wrek-Gar and Robert Stack lent his voice to Ultra Magnus.
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