You’d think this was one of the weirder sci-fi series product tie-ins ever, but no, there’s actually a history here.

Eggo® is bringing breakfast to another dimension with a brand-new waffle inspired by Netflix’s Stranger Things. Just in time for the fifth and final season, the brand is launching Eggo®Stranger Things Strawberry Waffles, its first-ever strawberry red waffle with colors from natural sources. 

Stranger Things 5 will debut in three volumes this fall: four episodes on Nov. 26, three episodes on Christmas, and the finale episode on New Year’s Eve. Each volume releases at 5 p.m. PST. Find out when Stranger Things 5 premieres in your part of the world here.

To celebrate the show and its most iconic waffle-loving character, Eleven, the brand is giving away 11,000 boxes of Eggo waffles with their order* so fans can power their watch parties with the iconic taste of Eggo. The giveaway will include the Eggo Stranger Things Strawberry Waffles and limited-edition packs of Stranger Things Homestyle Waffles, alongside other core Eggo products – ensuring freezers are filled with Eggo favorites and fans have multiple ways to bring the series into their homes.

That’s where the whole Eggo Waffle relationship with Stranger Things comes from. The character Eleven is introduced to them when she first escapes, and they become the best thing in her entire world. There’s even a scene in the first season where she’s stealing them from a local store so she can go hide out in the forest nearby and eat them.

Fans have a chance to stock up in advance during weekly drops occurring on the first four Fridays in October. Starting Friday, October 3 at approximately 11 a.m. ET, fans can claim up to 11 boxes of select Eggo products with their Instacart order – including the new Stranger Things Strawberry Waffles and limited-edition packs of Stranger Things Homestyle Waffles on Instacart at www.instacart.com/store/brands/eggo/stranger-things, while supplies last. Additional drops will take place on October 10, October 17 and October 24 at approximately 11 a.m. ET.

The suits at Frozen Foods at Kellanova are hoping the relationship their product has with Eleven will be enough to incite some fandom driven purchases.

Frankly, there are worse things in life.

The new limited-edition packs of Eggo Stranger Things Strawberry Waffles will be available at select stores nationwide this October with an SRP of $3.59 for a 10-ct box. Fans will also find the limited-edition packs of Stranger Things Homestyle Waffles in stores nationwide this October.

“Be sure to follow Eggo on Instagram, Facebook and TikTok or visit leggowitheggo.com for more details and rewatch inspiration. Plus, fans can build excitement for the final season with Eggo® Stranger Things-inspired recipes, like Eleven’s Triple Decker Eggo® Extravaganza.”

Because, you know. It’s not the groundbreaking TV series with amazing storytelling and incredible, memorable characters brought together in iconic production that advances the state of the entire genre.

It’s obviously the waffles.

^{*With their order. Eligible items only. While supplies last. Limit 11 redemptions per Instacart customer. Taxes, fees, and terms apply.}