Available starting on August 16, Topps.com will feature exclusive action figures of some of the most iconic characters from Warner Bros, DC, MGM, Fox, and more. The action figures, available exclusively on Topps.com, will include additional new characters through reimagined classics. New figures will drop every Monday for pre-order and will be available to purchase for a limited time. Action figures will be available in a variety of sizes for collectors to enjoy, including 8-inch and 14-inch figures.
“We are thrilled to be collaborating with a nostalgic, industry-leading brand like Mego Figures who understands the heritage and timeless hobby of collecting,” said Clay Luraschi, Vice President of Product Development at Topps. “We’re always looking for new ways to grow our product offerings as we continue to expand our e-commerce business, and we’re excited to help reunite collectors with some of the most legendary figures of our time.”
Topps Teams Up with Leading Action Figure Company Mego Figures to Celebrate the World’s Most Iconic Characters
“As two brands that continue to innovate and evolve in the collectibles space, we’re certain that this new collaboration with the Topps team will help us to reach new audiences while celebrating the iconic characters of our generation,” said Marty Abrams from Mego Figures. “We look forward to continuing our growth alongside the Topps team, and connecting with a new community of collectors that share in our love for these iconic figures.”
The Mego figures represent the baseline of character figurines, to which all other licensed figurines are inevitably compared (“if we can’t make our figurines at least as good as Mego, we have no business trying this”). We even kind of get the Marilyn Monroe action figure. The Farrah Fawcett action figure, though, looks nothing at all like Farrah, and separated from its packaging, would be completely unrecognizable as to who it was supposed to be. That said, the action figures are made in the same style Mego has been using for more than 50 years, so they have a retro appeal to them. You can tell a Mego figure just by looking at it, by its signature construction and artistic design.
Mego is one of the most prolific – and oldest – creators of celebrity action figures on the planet. The new action figures will still tickle the fancy of diehard collectors.
About The Topps Company
Founded in 1938, The Topps Company, Inc. is a global consumer products company that entertains and delights consumers through a diversified, engaging, multi-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia, curated experiential events, gift cards and novelty confections. Topps Physical Sports & Entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, WWE, Wacky Packages®, Garbage Pail Kids®, Mars Attacks® and more.
About Mego Corp
Mego Corp (Mego) was started by the Abrams family in 1954 as an importer of toys from Japan. Marty Abrams was named company president in 1969. Under Marty’s guidance, Mego revolutionized the toy industry by securing the licensing to all the top brands of that time – DC, Marvel, Planet of the Apes and Star Trek. Mego, using this blueprint for success, went on to produce a multitude of licensed action figures, dolls, and toys. With over 50 years of experience in the toy industry Mego continues its legacy of bringing licensed products (including action figures and toys) to collectors and fans across the world.
Mego offers licensed products from CBS/Viacom, Disney/Fox, MGM, POW! Entertainment, Tsuburaya Products Co Ltd, Universal, and Warner Bros.
#MakeMineMego
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