The pop-up museum honors the character and promotes the upcoming show.

Each year as Comic-Con returns to San Diego, a number of local businesses do a bit of their own cosplay. Restaurants, such as the Hard Rock Cafe, are
re-themed to match a particular show such as The Donut Hole from NBC’s The Good Place. Other businesses, especially those located on Fifth Ave, in the heart of San Diego’s Gaslamp District, are given a complete makeover. These metamorphoses are commissioned by various studios and production companies and allow convention-goers and the general public to experience whichever movie or series they are promoting.

This year, CBS transformed the Michael J. Wolf Fine Art Gallery from a purveyor of contemporary art into a 25th-century museum honoring the distinguished service career of retired Starfleet Admiral Jean-Luc Picard.

The exhibit was “in world”, meaning that it was presented as if the visitors were from the Star Trek universe and visiting a museum put on by Starfleet to honor one of its own. Aside from the merchandise that was being sold in a small alcove, the exhibit did not “break character,” in its telling the story of the famed starship commander, played of course, by actor Sir Patrick Stewart. It ran for just three days of the Comic-Con “geekend” and displayed a number of on-screen props and costumes from the seven seasons of The Next Generation plus the four movies that followed. There were also some items from the upcoming series Picard, in which Stewart not only stars, but also co-produces. In fact, the longer second trailer was playing almost unnoticed in a corner of the museum a full day before it was officially released to the Internet.

The museum beamed back up on Saturday before the convention closed. Allow to give you a picture tour of the future – and the past.


Wyatt D. Odd
Wyatt D. Odd