We don’t know why Warner Bros. Studios was so surprised that bad cell phone bootlegs of the Suicide Squad trailer appeared online after the screening at San Diego Comic-Con two days ago. Sue Kroll, the studio’s president of worldwide distribution and marketing, went on record saying that the leak was “a breach of the trust the studio enjoyed with the Comic-Con faithful”, and that they weren’t prepared to release a better version because the film is still in production. Kroll has apparently changed her mind in light of the viral interest in the leaked trailer.
Here’s the trailer in question. It contains the first footage ever seen of the portrayal by Jerad Leto of the Joker, and does a pretty nice setup of the film:
Our message to Sue Kroll:
Seriously, you put a trailer up in front of six thousand people in Hall H at Comic-Con, every single one of them with a cell phone, and you actually believed not a single one of them was going to hold their phone up and push the record button? You may have a nice relationship with the people who run Comic-Con, but even a single outlier to that equation is going to result in a problem. This level of naivety doesn’t do a lot to convince people that you didn’t mean for this to go viral the entire time.
If, however, you planned for this trailer to go viral this way the entire time, then – well played, Sue Kroll. Well played indeed.
Suicide Squad is directed by David Ayer, written by David Ayer and John Ostrander, and stars Margot Robbie as Harley Quinn, Will Smith as Deadshot, Jared Leto as the Joker, Ben Affleck as Batman, Adewale Akinnuoye-Agbaje as Killer Croc, and Viola Davis as Amanda Waller, and releases in the United States on August 5, 2015.
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